The Locked In Ambassador Program
Front Row
Made for the women already sitting closest to the action. In the stands, on the sidelines, at brunch the morning after a big win, wearing our pieces before we even ask.
Ambassador Expectations
Front Row is Locked In Collective's ambassador program, made for the women already sitting closest to the
action: in the stands, on the sidelines, at brunch the morning after a big win, wearing our pieces before we even
ask.
This is an invitation to a small group of women — students and athletes included — across our partner
clubs and schools who represent what Locked In stands for: real style, real community, and real pride for the
teams we love.
A front row seat means you see it first, wear it first, and help shape it first. In return, we ask for what already
comes naturally: showing up, sharing honestly, and making it your own.
We love ambassadors who post often and share what they love with the people around them. But
community matters just as much as content to us, so if you're more active in the stands than on Instagram, we
still want you at the table.
First To Wear: Your choice of one complimentary piece for your
club — Heritage Sweater or Varsity Mockneck.
First To Weigh In: A real voice in design feedback — not a survey,
actual input that shapes future drops.
Front & Center: A featured spotlight on the Locked In Collective
Instagram account.
First In Line: A place in Front Row's private circle.
September / October: Post and share a try-on video of you in our samples.
September / October: Attend and/or promote local pop-up events. Dates and locations are forthcoming.
October / November: Post or share an unboxing video / photo when your product arrives.
Nov – May: One UGC post per month — game day fits, brunch dates, happy hour, travel tournaments, just living in it.
Ongoing: Authentic word of mouth within your sport, school, and community circles. Organic collaboration with other Front Row women — a night out in your gear, cheering from the sidelines together.
Tag us: @locked.in.collective on every post or story so we can find, feature, and re-share you.
Show it in real life: game days, brunch, errands, travel tournaments — wherever you'd naturally be
wearing it.
Keep it timely: try-on, unboxing, and monthly posts should go up within about a week of the ask.
This Front Row term runs from September through May. We'll check back in with you before it renews — no
surprise commitments, and no hard feelings if the timing isn't right for you down the road.
By joining Front Row, you agree that Locked In Collective can repost and share the content you create (photos,
videos, and captions) across our Instagram and marketing channels, with credit to you. You keep ownership of
what you post — we're just asking permission to show it off.
We get it — life happens. If you find you can't meet one of these asks in a given month, just send us a quick
heads up.
DM us anytime at @locked.in.collective — we're happy to talk through anything before you commit.
You can also reach us by email:
Andrea@lockedincollective.com
Trish@lockedincollective.com